Meta Ad Campaigns (Facebook & Instagram)

What are Meta Ads and why you should care…

Meta ads are paid messages from your business, on Facebook and Instagram, that help reach the people who matter most to you. Ads can appear in News Feed on desktop, News Feed on mobile, in the right column of Facebook on desktop, and Messenger. Ads are targeted to users based on their location, demographic, and profile information. After creating an ad, you can nominate a set budget for the duration of the campaign, or set a daily limit.

Here are some benefits of Meta ad campaigns…

Advanced Targeting Capabilities

With billions of active users, Facebook and Instagram ads can be a powerful marketing tool for your business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Meta ads can be the difference maker. You can advertise to people by age, interests, behaviour, and location. 

Defined Advertising Objectives

Facebook and Instagram advertising engages your target market and helps you cut through the noise, reach your customers, and grow your business. It offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there's an advertising objective to help you.

Measure Your Success

Each ad you create can be measured using insights, metrics and tools provided by Meta Business Suite. With Meta Business Suite's measurement tools, you can understand the effectiveness of your ads and the creative that drives the best results. You can also access tools that help you find your audience and reach more people you care about.

Affordable

Facebook and Instagram have no lower limit on ad spend, so it’s perfect for small businesses. You can choose advertising objectives that work within your budget and set a custom budget based on the needs of your business.

Meta ad campaign inclusions:

➢ Advanced targeting

➢ Enticing value proposition

➢ One clear call-to-action

➢ Stock images (if required)

➢ Professional graphics, content creation, design

➢ Dedicated campaign manager

➢ Email and phone support

➢ Analytics and activity report

➢ Complimentary strategy session

➢ Consultation to discuss re-targeting

If you're ready to boost your business with Meta advertising, click the button below the chart to enter your business/ad information and one of our designers will be in touch.

Facebook Business Training Session

Keep ahead of the game with a private Facebook training session specifically tailored to your business needs...

With Facebook outranking all other social media platforms in terms of users, it makes sense to learn how to use it to your best advantage. Small business owners that are using it, and using it well, are reaping the rewards. However, if you're not using it to its full capacity, you're missing out on reaching billions of monthly active users.

With a private Facebook training session, we personally tailor the session to suit your business needs. You may be starting from scratch in which case the session will involve full set-up of your Facebook Business Page and a tutorial on how to navigate it. If you're already up and running, we can make sure your existing site is running as effectively as possible and make relevant changes as necessary. Following a quick audit of the page, we focus your training on how to create effective Facebook Ad Campaigns.

Depending on your needs, here's what your Facebook training session may include:

➢ Facebook Business Page set-up and live activation, including business Messenger, auto-response assistant, and a personalised URL.

➢ Facebook Ad Campaign set-up including advanced targeting capabilities, defined advertising objectives, and analytics tools to measure the success of your campaign.

➢ How, what, and when to post on your page to engage your target market and encourage user interaction – including how to schedule automatic posts so you don’t have to physically be posting every day.

Cost: $149 (1hr) / $249 (2hrs)

If you're ready to book in your Facebook Business Training Session (online or in person), click on the button below to enter your contact details and one of our digital marketing consultants will be in touch.

Facebook Marketing Workshops

Why Facebook marketing services are essential to your success...

Facebook has more than 3 million businesses around the world actively using their "paid" marketing tools to reach a massive 2 billion daily potential clients and customers.

As the owner of a small business or start-up, a business page on Facebook gives you a way to communicate directly with your target audience… As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.

Facebook business pages and ad campaigns help to:

➢ Build Brand Awarenes

➢ Generate Sales and Leads

➢ Increase Profit

➢ Create and Online Presence

➢ Track and Measure Results

We offer two workshops:

1. How to Create a Facebook Business Page
2. How to Create a Facebook Ad Campaign

Workshops are two hours each, run on the same day so people can attend both. Workshops are held in Auckland, New Zealand. If you are outside of Auckland, please refer to our "Facebook Business Training" service which you can attend online. We also offer private workshops, held in your home or place of business. Minimum attendance 5 people. Maximum attendance 10 people (negotiable).

What you will accomplish during the How to Create a Facebook Business Page workshop:

➢ Set-up and design a Facebook Business Page

➢ Profile and cover image design

➢ Professional stock images available (if required)

➢ Copy/content targeted to a specific audience based on your ideal customer

➢ Call-to-action button

➢ Business Messenger

➢ Personalised URL (@username)

➢ Automated response assistant

➢ Business location tagging (optional)

➢ Optimised "About" section

➢ Meta Business Suite

➢ Facebook Insights: an internal analytics tool that helps you measure and analyse your Facebook presence

What you will accomplish during the How to Create a Facebook Ad Campaign workshop:

➢ Create a Facebook ad campaign for your business

➢ Targeted to a specific audience based on your ideal customer. 

➢ Ad copy relevant to the audience. 

➢ Professional stock images available (if required).

➢ Creative that works best for your brand and audience. 

➢ Enticing value proposition. 

➢ One clear call-to-action. 

➢ Customised ad format. 

➢ Analytics and activity report upon completion of ad campaign. 

Cost: $55pp per workshop / $95pp for both workshops

For bookings and to find out more about any of our workshops, click here to enter your contact details and one of our marketing experts will be in touch.

Facebook Business Page Audit

Ensure peak performance of your business page by conducting a Facebook Business Page Audit…

When was the last time you looked at your Facebook business page’s settings? A month? A year? Whenever you first set up your Page?

A social media audit is the process of reviewing your business' metrics to assess growth, opportunities and what can be done to improve your social presence.

Facebook is constantly adding and removing features for businesses. Taking the time to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy.

We will examine your Facebook business page to gauge whether or not it’s operating at peak performance, outline any areas for improvement, fix errors, and update all your settings to ensure your business page is functioning effectively.

Cost: $49

Click here to enter your contact details and one of our Facebook experts will be in touch to book your business page audit…

Website Design

Why your business needs a website…

Customers these days are technologically skilled and hence demand that you have a website that will provide them with all the necessary information about your brand and products. Your website can benefit your brand by helping you create revenue, improve brand recognition, foster goodwill among customers and your target market, and convey important marketing messages.

Having a website goes beyond simply being present online. When you design a website, you can quickly turn it into a valuable asset for the growth of your brand. It’s a need similar to having a storefront in physical stores. If you don’t have a website for your brand, prospects may believe that your company is either small-scale or lacks the technological advancement to stay up to date. They might even question the legitimacy of your work.

A website is integral to your marketing and advertising plan; it’s not just about putting text on a page and calling it good to go. It must have a remarkable user experience, a strong call to action, and a unique web design. It must be updated time and again with new content and visuals. Additionally, it needs to be optimized for search engine result pages so potential buyers can quickly locate it. However, that may require a lot of effort. The best part is that you can get help by outsourcing SEO services. So, what are you waiting for if you still need to get a website? Build one! Your clients will appreciate it.

Cost: Variable

Click here to enter your contact details and one of our web design experts will be in touch to chat about your new website development. We offer a range of options, from simple one-page websites to fully integrated e-commerce websites…