What is your customers "Pain"?
Emma Davidge • April 12, 2023
What is your customers PAIN?
The only way you can get someone to buy your product or service is to make them WANT it. What problem are you fixing and what is the solution? Or what desire are you fulfilling? What value are you offering your customers? What are they gaining from using your product/service.
A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. Although you can think of pain points as simple problems, they’re often grouped into several broader categories. Here are the four main types of pain points:
- Financial Pain Points: Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend
- Productivity Pain Points: Your prospects are wasting too much time using their current provider/solution/products or want to use their time more efficiently
- Process Pain Points: Your prospects want to improve internal processes, such as assigning leads to sales reps or nurturing lower-priority leads
- Support Pain Points: Your prospects aren’t receiving the support they need at critical stages of the customer journey or sales process
Viewing customer pain points in these categories allows you to start thinking about how to position your company or product as a solution to your prospects’ problems, and what is needed to keep them happy. For example, if your prospects’ pain points are primarily financial, you could highlight the features of your product within the context of a lower monthly subscription plan, or emphasize the increased ROI your satisfied customers experience after becoming a client.
However, while this method of categorization is a good start, it’s not as simple as identifying price as a pain point before pointing out that your product or service is cheaper than the competition. Many prospective customers’ problems are layered and complex, and may combine issues from several of our categories above. That’s why you need to view your customers’ pain points holistically, and present your company as a solution to not just one particularly problematic pain point, but as a trusted partner that can help solve a variety of problems.
Your "solution" to your customers' pain points can be used in your UVP (Unique Value Proposition). Your UVP is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.
"Opportunities are problems
in search of solutions"
Denis Waitley
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In today’s digital age, Facebook isn’t just a platform for connecting with friends and family; it’s a powerful tool that can help you earn money. Whether you're a small business owner, an aspiring influencer, or simply looking to make some extra cash, there are numerous ways to monetise your presence on Facebook. Here’s a comprehensive guide to help you get started. 1. Sell Products or Services Facebook Marketplace Facebook Marketplace allows you to buy and sell items locally. It’s an excellent way for individuals and small businesses to reach a wider audience without incurring additional costs. You can sell anything from handmade crafts to second-hand goods. Facebook Shops (not available in all countries) Facebook Shops is a feature that allows businesses to create a customisable online store on Facebook and Instagram. It’s ideal for businesses that want to provide a seamless shopping experience directly on the platform. 2. Affiliate Marketing Affiliate marketing involves promoting products or services from other companies and earning a commission for every sale made through your referral link. You can share affiliate links on your Facebook profile, pages, or groups. Ensure you disclose that you’re using affiliate links to maintain transparency and trust with your audience. 3. Create Engaging Content Sponsored Posts If you have a substantial following, brands may pay you to promote their products or services. Sponsored posts are a great way to earn money if you’re an influencer or have a niche audience that brands want to reach. Ad Breaks in Videos Facebook allows you to monetise your video content through ad breaks. To qualify, you need to meet Facebook’s eligibility criteria, such as having at least 10,000 followers and generating 30,000 one-minute views on videos that are at least three minutes long in the past 60 days. 4. Utilise Facebook Ads Facebook Ads is a powerful tool for reaching a large audience. You can use it to drive traffic to your website, promote your products, or generate leads for your services. By creating compelling ads and targeting the right audience, you can significantly increase your sales and revenue. 5. Offer Online Courses or Workshops If you’re an expert in a particular field, you can create and sell online courses or workshops on Facebook. Use Facebook Groups to create a community around your niche and offer exclusive content to group members. You can charge a membership fee or a one-time payment for access to your courses. 6. Crowdfunding and Donations If you’re working on a project that requires funding, such as a creative endeavour or a charitable cause, you can use Facebook’s fundraising tools. Set up a fundraiser on Facebook to collect donations from your followers and supporters. 7. Freelance Services Offer your freelance services, such as graphic design, writing, social media management, or consulting, through your Facebook profile or page. Join relevant Facebook Groups where potential clients may be looking for your expertise. 8. Facebook Gaming If you’re a gamer, you can monetise your gameplay through the Facebook Gaming platform. Earn money through fan donations, sponsorships, and ad revenue while streaming your gaming sessions. 9. Host Virtual Events With the rise of virtual events, you can host webinars, workshops, or live Q&A sessions on Facebook. Charge a fee for attendance or offer paid access to exclusive content during the event. Tips for Success: Build a Strong Presence: Consistently post engaging content that resonates with your audience. Use high-quality images and videos to capture attention. Engage with Your Audience: Respond to comments, messages, and feedback. Building a community around your brand or persona is crucial for long-term success. Leverage Analytics: Use Facebook Insights to track your performance and understand what type of content works best for your audience. Stay Updated: Facebook constantly updates its features and algorithms. Stay informed about the latest changes to make the most of the platform. By leveraging the diverse monetisation opportunities on Facebook, you can turn your social media presence into a profitable venture. Whether you’re selling products, promoting affiliate links, or creating engaging content, the key to success lies in consistency, engagement, and understanding your audience. Start exploring these options today and watch your Facebook earnings grow! "The money you make is a symbol of the value you create." Idowu Koyenikan
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